1/ Protection is key to great lips, our bottom lip in particular takes a lot of heat, and we are not talking about biting it. No its about the sun and UV rays hitting it all day, its about being dry and cracked and baking even more. So protection is key and we use zinc based spf 15 in jaggr to deliver this protection.

2/ Hydration - Dry cracked lips, enough said. Feeling great and having soft hydrated lips gives you that edge, our formulation focuses on establishing hydrated lips and keeping them that way by locking in moisture.

3/Natural ingredients that calm and soften, Kawakawa and manuka oil both known to protect, calm and treat skin and lips serve to do exactly that in Jaggr, keeping your lips surface calm and soft to touch.