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If

When I was about 13 years of age my father gave me a framed poem called ‘IF’ by Rudyard Kipling. 

The poem is advice from a father to his son on how to be a man. It is about humility, honour, risk and reward.

More than two decades later when the seed of an idea for a range of grooming products was forming, it was values like these that I had in mind. Values that would help mould a brand capable of reminding us that acts of ritual and preparation are worthy endeavours and that being well groomed is something of which to be proud.

So when a tattered old poem that my dad had given me years before was uncovered in the bottom of an old chest and I read the line, ‘if you can meet with Triumph & Disaster and treat those two imposters just the same’, well, the deal was done and the brand was born.

 



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