When I was about 13 years of age my father gave me a framed poem called ‘IF’ by Rudyard Kipling.
The poem is advice from a father to his son on how to be a man. It is about humility, honour, risk and reward.
More than two decades later when the seed of an idea for a range of grooming products was forming, it was values like these that I had in mind. Values that would help mould a brand capable of reminding us that acts of ritual and preparation are worthy endeavours and that being well groomed is something of which to be proud.
So when a tattered old poem that my dad had given me years before was uncovered in the bottom of an old chest and I read the line, ‘if you can meet with Triumph & Disaster and treat those two imposters just the same’, well, the deal was done and the brand was born.
In the vein of all great Propaganda what we send you is aimed to influence, subjugate and skew your attitudes in our favour. We will educate, inform and entertain you into believing that Triumph & Disaster is simply the best brand on the planet, in so doing creating cult like fanaticism that wells in the pit of your stomach eventually overcoming you, turning you into a walking Zombie billboard of Triumph & Disaster speak. Sound like you? Sign up here...